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A wide variety of Ecommerce technology is available
to beginning ecommerce merchants. It can be overwhelming determining the
best solutions for your ecommerce website. Ecommerce technology options
include:
- Affiliate Marketing-
a method of marketing where other websites can sign up to sell your
products for a commission
- Content Management- tools
for managing additions andchanges to web site content
- Customer Service Management-
the management of the relationships with customers, including the capture,
storage and analysis of customer information
- E-mail Marketing Services-
services that facilitate the sending of mass emails to your customer
base. It is important that your customers give you permission to send
emails to them- this is called permission based emailing
- Inventory Management-
the management of the inventories including ordering, quantities, release
dates
- Mobile Commerce- systems
that can offer sales and promotions on mobile devices such as web enabled
cell phones
- Payments Processing-
allows your ecommerce website to accept credit card and electronic check
payments in real time to help prevent fraud
- Search Engine Marketing-
a set of Internet marketing strategies that are designed to promote
a Website’s visibility and Web traffic
- Search Tools- search
systems that are specific to searching on your ecommerce website
- Shipping Rates- systems
that connect with existing shipping systems to provide exact shipping
rates for selected products on your ecommerce site
- Web Analytics- the
collection, measurement and analysis of user activity on a website to
understand and help achieve the intended objective of the website
- Web Design- the
design of the look and feel of your ecommerce website or the customization
of the look of an ecommerce system
- Web Hosting-a
web hosting company is a company that specialises in hosting web sites
for other companies on their computers
- Web Site Performance Monitoring-
systems that automatically check that your website is up and working
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