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A shopping cart
is essential to your ecommerce business. A good shopping cart should:
- have a simple
checkout process
- not distract
the customer from completing their purchase
- have a minimal
number of steps
- have an easy
way to adjust purchases items and quantities
- integrate
seamlessly with payment processing
- automatically
send emails to the customer upon completion of the purchase
- provide statistical information about cart
usage
Some shopping
cart systems also:
- maintain
inventory
- have customer
service options included
- offer email
systems to your customer list
- work as POS
systems and phone order systems
Security should be a major consideration in deciding
on a shopping cart system. The public is very aware of the connection
between identity theft and online shopping. Secure web sites use something
called an SSL (Secure Sockets Layer) to encrypt information as it is passed
back and forth from a web site to a customer's computer. Many shopping
carts systems provide an SSL certificate with the setup of their cart.
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