|
A shopping cart
is essential to your ecommerce business. A good shopping cart should:
- have a simple
checkout process
- not distract
the customer from completing their purchase
- have a minimal
number of steps
- have an easy
way to adjust purchases items and quantities
- integrate
seamlessly with payment processing
- automatically
send emails to the customer upon completion of the purchase
- provide statistical information about cart
usage
Some shopping
cart systems also:
- maintain
inventory
- have customer
service options included
- offer email
systems to your customer list
- work as POS
systems and phone order systems
Security
should be a major consideration in deciding on a shopping cart system.
The public is very aware of the connection between identity theft and
online shopping. Secure web sites use something called an SSL (Secure
Sockets Layer) to encrypt information as it is passed back and forth from
a web site to a customer's computer. Many shopping carts systems provide
an SSL certificate with the setup of their cart.
|