Retail Distribution is a big step for an ecommerce buisness. It means a transition from providing products one at a time directly to an individual consumer to distributing tens of thousands of products to large retailers. This step must be carefully managed.

Many e-commerce products require retail distribution. Large retailers like Walmart, Sears, Target and Staples have strict guidelines for retail distribution. These can include:

• specific delivery deadlines
• packaging restrictions
• inventory management systems
• electronic data interchange

These conditions must be met to maintain your contracts with large retail centers.