Ecommerce reporting and log file analysis can help you to determine:

• marketing effectiveness
• customer needs
• ecommerce performance

Ecommerce online reporting captures visitor behavior on your web site. A good reporting system helps you to define the:

• patterns
• preferences
• buying habits

of your customers. Some reporting systems provide details such as:

• cost per visit
• cost per customer
• Return On Investment (ROI)

Conversion Rate reporting is essential to understanding the success of your ecommerce site. Conversion rate reports on the visits to your site that result in purchases. Ecommerce reporting over time can help you determine how effectively your marketing and website are turning visitors into customers.

Ecommerce reporting can also provide easy access to information on:

• product performance
• popularity of products and categories
• visitor behavior on your website including entrance and exit pages
• time spent on site
• path taken through your site