Drop Shipping is defined as merchandise that is stored and distributed from a fulfillment facility. Drop shipping is also known as also known as virtual order fulfillment.

Many ecommerce retailers use drop shipping as their primary order fulfillment mechanism. Drop shipping benefits include:

• reduced investment in inventory and fulfillment
• the ability to offer a wider product selection to customers
• educed transportation costs (as the cost of shipping the item to the retailer first is eliminated)

Fulfillment houses:

• store your merchandise
• getting orders to your customers' door