| ECOMMERCE CONTINUITY PROGRAMS |
A Continuity Program is when products or services
are bought as a series, instead of all at one time. Usually these products
and services have a common theme and are shipped at regular intervals.
Maintaining a continuity program requires excellent fulfillment systems.
Computerized systems can provide your continuity program with access to
information such as:
- inventory control - being certain the appropriate
merchandise is currently in stock
- billing accuracy, including credit card processing
and current status
shipping - assurance of accurate, up-to-date address information
A
strong continuity program can be a major factor in the financial success
of an ecommerce system providing a steady, highly profitable income stream
that, properly managed, can continue for months or even years.
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