A Continuity Program is when products or services are bought as a series, instead of all at one time. Usually these products and services have a common theme and are shipped at regular intervals.

Maintaining a continuity program requires excellent fulfillment systems. Computerized systems can provide your continuity program with access to information such as:

• inventory control - being certain the appropriate merchandise is currently in stock
• billing accuracy, including credit card processing and current status
  shipping - assurance of accurate, up-to-date address information
  

A strong continuity program can be a major factor in the financial success of an ecommerce system providing a steady, highly profitable income stream that, properly managed, can continue for months or even years.